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Additional Aspects for a Comprehensive Audit

Branding & Strategy Audit

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Competitor Analysis (Understanding where you stand in the industry)

• Identify 3–5 direct competitors and analyze their social media presence.
• Compare their content strategy, engagement rates, and audience growth.
• Examine their top-performing content (Reels, stories, live videos, etc.).
• Identify gaps where your brand can outperform competitors.

Audience Insights & Analytics (Ensuring content resonates with the right people)

• Analyze the demographics (age, gender, location) of your audience.
• Identify peak engagement times and days per platform.
• Determine what content types perform best.
• Track follower growth trends over time.

Social Media SEO (Optimizing for search and discoverability)

• Profile username and bio include relevant keywords.
• Hashtags are strategically selected and updated based on trends.
• Posts are optimized with alt text and captions for searchability.
• Video descriptions and subtitles contain key phrases for reach.