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Additional Aspects for a Comprehensive Audit

Branding & Strategy Audit

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A strong branding and strategy audit ensures your social media presence aligns with your business goals, audience expectations, and brand identity. This section will help refine your messaging, positioning, and differentiation to create a more consistent and impactful online presence.

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Target Audience & Demographics (Defining who your content is for)

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Understanding your audience is essential for crafting content that resonates, engages, and converts.

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• Ideal customer profile (ICP):

• Age range:

• Gender identity:

• Location:

• Interests/hobbies:

• Preferred social media platforms:

• Buying behavior (impulse vs. research-based):

• Pain points/challenges

• Solutions your brand provides:

• Are your current followers aligned with your ideal audience?

• [ ] Yes, most followers match my ICP.

• [ ] Somewhat, but there are gaps.

• [ ] No, I need to refine my targeting.

• Does your content speak directly to your audience’s needs, challenges, and desires?

• [ ] Yes, consistently.

• [ ] Sometimes, but it could be improved.

• [ ] No, my messaging needs alignment.

Unique Selling Proposition (USP) (Standing out in your niche)

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Your USP differentiates your brand from competitors and gives people a compelling reason to follow, engage, and buy from you.

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• Complete this statement:

  "My brand is unique because _______________."

• Key benefits my brand provides: 1. 2. 3.

• Do your social media platforms communicate your USP?

  • [ ] Yes, my bio, content, and visuals reinforce my unique positioning.
  • [ ] Somewhat, but it could be more apparent.
  • [ ] No, my USP is not reflected in my social presence.

• Do your competitors have a similar USP? If so, how can you differentiate more?

Brand Voice & Tone (Crafting a recognizable communication style)

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Your brand voice reflects your personality, values, and messaging style. It should be consistent across all platforms while adapting slightly to each audience.

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• Choose 3 words that best describe your brand’s voice:
  • [ ] Professional
  • [ ] Conversational
  • [ ] Friendly
  • [ ] Inspirational
  • [ ] Witty/Humorous
  • [ ] Authoritative
  • [ ] Sophisticated
  • [ ] Other: _______________
• Is your brand voice applied consistently across content, captions, replies, and ads?
  • [ ] Yes, across all platforms.
  • [ ] Somewhat, but it varies.
  • [ ] No, my brand voice needs refinement.
• Does your tone match your industry and audience expectations?
  • [ ] Yes, it aligns well.
  • [ ] No, it needs adjustments.