A social media audit helps you analyze your brand’s presence, performance, and effectiveness across different platforms. Use this checklist to evaluate your Instagram, Facebook, TikTok, and LinkedIn profiles. Answer the questions and fill in the blanks to gain clear insights into areas that need improvement. Make sure to click “DUPLICATE” to create a copy of the file.
Additional Aspects for a Comprehensive Audit
<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> General Brand Information & Social Media Overview
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Before diving into the audit, fill in your brand’s core details to get a clear snapshot of your current social media presence.
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Brand Name:
Facebook Link:
Instagram Link:
TikTok Link:
Linkedin Link:
Primary Industry/Niche:
Main Business Goal on Social Media (e.g., brand awareness, leads, engagement, sales):
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